Caesarstone Introduces Master of Stone

Caesarstone Introduces Master of Stone First Quartz Brand to Launch Educational Program Accessible to All Fabricators Taking Industry Lead on Quartz Surface Safety in the Workplace

CHARLOTTE, NC (January 27, 2020) — Caesarstone, the world’s foremost manufacturer of quartz surfaces is proud to lead the safety standard for the industry with the launch of MASTER OF STONE. The extensive program was created for fabricators and their employees and it focuses on issues of health and safety in the workplace with a special emphasis on creating a space free of the dangers of potentially hazardous Respirable Crystalline Silica dust, the root cause of Silicosis. Caesarstone is investing in its customers’ businesses with the MASTER OF STONE program, which will be free and available for use by anyone in the industry.

The program, consisting of professional seminars around the country and an extensive website for fabricators, will be available to all companies involved in the quartz surfaces business. MASTER OF STONE formally launches on February 3, preceded by two seminars on January 28^th and 29th in Las Vegas during the International Surface Event, the largest North American floor covering, stone, and tile industry event.

 “We often hear feedback from fabricators around the world that safety guidelines can be complicated and confusing and that they lack knowledge about this issue,” said Elizabeth Margles VP of Marketing Caesarstone North America. “So we took on the challenge of making safety knowledge easily and clearly accessible to managers and employees in our industry by developing, among other means, a unique online Training Center especially for MASTER OF STONE. When dealing with the dust risk and its implications, we at Caesarstone are determined to become part of the solution by being proactive and leading the revolution to create a safer work environment for all.”

Caesarstone will host two MASTER OF STONE Health & Safety Seminar: Safety is in the Air—Seven Steps to Establishing a Safe Working Environment events during the International Surface Event in Las Vegas, January 28-30. The first on January 28 will be in conjunction with Rockheads Group USA, a group of stone fabricators dedicated to ethical and best practices in the industry. The attendees for the second event, on January 29, will consist of Caesarstone fabricator partners from around the country. Both events are already fully subscribed. Certificates of attendance will be emailed with electronic signature to each participating shop following the seminars.

The MASTER OF STONE program formally launches on February 3 when the website and E-learning modules are released to all Caesarstone fabricators. The program will be available in English, French, Portuguese, Spanish, and Hebrew.

This will be followed by a robust schedule of professional training seminars for fabricators that will increase their awareness on safety and enrich their professional knowledge. The 2020 schedule to date includes—Q1: Atlanta, Charlotte, Chicago, Dallas; Q2: Queens, NY, Deer Park, NY, Lyndhurst, NJ, Los Angeles, San Francisco; Q3: Miami, Orlando, Clearwater, Pompano, FL, and San Diego. More will be added as the year progresses.

While Caesarstone has always had a robust training and communications program for its fabricator partners, MASTER OF STONE is the result of many years of research and development to create a new concept and communication language to help fabricators and their employees to learn about: Health & Safety and Professional know-how in the most efficient way across various platforms with added value content for fabrication plant managers. The fabricators website is an accessible platform for safety and professional content, which enables the presentation of complex material as user-friendly content. It will have a responsive design for mobile and tablets.

All the information will be available via the Caesarstone MASTER OF STONE Training Center website, where information, guidelines, methods and collateral will be provided to all who enroll. The registration process for the Training Center is simple—each fabricator will be issued a unique factory code for both registration and login. The system automatically sends an email each time a team member registers or successfully completes one of the modules. The website also features a safety guidelines video detailing for fabricators the ways to prevent the creation of hazardous dust and how to protect themselves from it. As well as “Silica Dust Health Hazards & Protection” video designed to support fabricators’ efforts to keep their businesses completely safe, created according to OSHA 2018 regulations.

About Caesarstone

Caesarstone is a leading manufacturer of premium quality quartz surfaces. Established in 1987, the company pioneered high-quality surfaces utilizing advanced technologies and expertise. Caesarstone continues to lead the industry with new trends and colors of high-quality surface consisting of up to 93% quartz, they retain the cool tactile qualities of nature’s strong stones with enormous application possibilities including kitchen countertops, bathroom vanities, wall paneling, furniture and more. Caesarstone offers a product that is highly functional, design-forward and beautiful. The unique and rich variety of colors, patterns and textures enable customers to find their ‘ultimate surface’ and create their own unique space. Caesarstone’s extensive designs are constantly evolving and developing to meet the latest global trends and the highest level of international quality standards. More information on Caesarstone: caesarstoneus.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.

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